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A Definitive Guide to Custom App Development Cost

Krunal Shah

Feb 09, 2021

11 min readLast Updated Jan 23, 2023

How much will a custom app cost to produce? Every business owner and aspiring app entrepreneur has this query the most. When it comes to creating an entirely practical custom application, there is no set cost. No application development team can provide you with an actual cost estimate without first learning about your particular requirements. There are numerous factors that influence the final cost of designing custom applications. How much it will cost to produce an app can only be answered by saying that it depends on a wide range of things.

This post will continue to examine that topic by talking about the numerous criteria taken into account when determining the price of developing a bespoke app. Before we get started, let's look at some important data that assesses the fundamental custom app development cost.  Before we get started, let's look at some important data that assesses the fundamental cost of developing a custom app.

App Development Cost Estimation

So, what are the app development packages? Or, how do determine app development costs? Before we delve deeper into the cost of the development applications, let’s start with some stats. While native applications are developed by professional programmers only, the app development cost not only depends on the region but also on its growing demand, trends, and others.


According to Statista, there are close to 148 billion mobile app downloads in 2022. Usually, the cost of building a mobile app usually ranges from $100,000 to $500,000, generally more, according to a variety of surveys.

  • Clutch estimated $171,450 as a median price for app development in a survey done for app development agencies
  • According to a recent survey, the simple app development cost is $16,000 - $32,000, while complex app development cost can be as high as over $70,000 based on the app complexity
  • A feature-rich app may even cost from $267,000 to $360,000, which is an estimation provided by various corporations done by cost calculators
  • With over 25% budgeting over $1.5 million, an EMM survey showed over 75% of enterprises budgeting over $250,000 for quality solutions

A recent study shows, that in 2022, the number of smartphone users worldwide stands at 6.567 billion and is set to reach $7.690 billion by 2027.

As the number of mobile users increased, entrepreneurs noticed that apps may benefit businesses just like users. And this transformation took the apps market from an unsteady investment field into an enormous industry. Therefore, here’s an in-depth analysis of how much it will cost to develop a mobile app in 2022.

See More: Key points consideration while testing a mobile app

Factors Affecting Custom App Development Cost

When you start out developing an app, you can not expect your custom application development company to tell you the exact app development cost right off the bat. They have to research your primary requirements first. Before they send you a quote, the team of developers evaluates the hours that will be needed to implement your specifications.


The most important factors that have an effect on app development cost are:

  • Project Type(social, e-commerce, healthcare)
  • Feature and complexity
  • Platform
  • Design complexity
  • Third-party integrations
  • Supported browsers and OS
  • App Development Team
  • Location worldwide

Let’s focus on some of these aspects.


Feature and Complexity

Depending on how complicated the program you're trying to design is, there are different types of app development costs involved. The number and complexity of the implemented functionalities, in addition to functionality, are the greatest app development cost factors. It is crucial to consider screens, buttons, fields, and the necessary logic.


It's important to realize that not every custom application and app development packages are the same. The procedure varies depending on the platform. Since it takes time to integrate specific app features on iOS and Android, let's construct a ranking based on moderate time requirements.

  • A basic application with simple functionality requires approximately 500-800 hours of development. Schedule: 3-6 months.
  • A medium complexity application takes between 800 and 1200 hours. Schedule of 5 to 9 months.
  • A complex application that is time-consuming in most cases exceeds 1200 hours. Term: 8+ months.

Moreover, some typical features like user sign-in, push notifications, navigation, etc. won’t take much time. But, features like credit card payment, online streaming, offline mode, etc. may take more time.


It's crucial to use a tier system while developing mobile applications since a complex process starts with a basic one. The ideal strategy is to create an application for both platforms at the same time, despite the fact that it is costly and hazardous.

For instance, Instagram, which was first released in 2010 for iOS users, was only made available to Android users four years later, in 2014. If you wish to have both iOS and Android apps, cross-platform or hybrid app development is a fantastic option. The only issue is that you typically need a different team for each platform, which doubles the expense of developing the software.

Is there a price difference between creating a bespoke app for iOS and Android? Not really, in case you are building an app for a single platform, there is no significant price discrepancy in the costs of creating apps for Android and iOS, but be prepared to pay more as app development cost, if you want your app to support two or more platforms.

Design Complexity

When deciding which platform to use moving forward, the fragmentation issue is crucial. On the one hand, Apple has a small selection of iOS-based devices (the iPhone, iPad, and iPod), most of which have been upgraded to the most recent version (iOS 11).

On the other hand, there are several smartphones and tablets with various screen sizes and side ratios that are powered by automata. It suggests that your software should be suitable for each of them. The entire process of developing an application is impacted by app design. In conclusion, the cost of an application increases with design complexity.

Third-party Integrations

According to the Clutch survey, the largest driver for app development cost is not the features of the app but the infrastructure, which includes 3rd party integration and application hosting cost.

There are lots of third-party integrations that will boost your development speed, as well as category-specific ones. However, third-party integrations typically offer inconsistent and complex documentation. Therefore, extra time is spent baffling out the way to integrate them into your app. Additionally, you’ll probably get to pay a fee to use these services.

Supported Browsers

When developing a web application, you ought to confirm it supports the most recent versions of the highest browsers like Google Chrome, Microsoft Edge, and Safari. It is essential for an iOS app to be compatible with the latest version and the previous versions of the iPhone and also should support the latest and former versions of iOS.

For Android apps, the quantity of devices is far greater. These are the three factors that influence our call regarding the android devices to support:

  • The size of the market share for every android device manufacture
  • Clients Preferences
  • Popular devices on the market that the app is being developed for

Additional devices will mean longer spent adapting the application for numerous screen sizes, resolutions, and hardware specifications. it'll also mean more time spent testing.

However, if you decide to support solely the foremost popular android devices, the value of the development for Android is going to be basically the same. Given the fragmentation of the android market, it takes longer to create an android app than an iOS app, and for this very reason, the app development cost could also be higher.

App Development Team

It is necessary to collaborate with the right developing partner who shares identical professional values and has the required technical skills. Accountable software engineers ought to be your prime priority if you wish to finish up with a high-quality product, thus you are required to take recruiting methods seriously. For those that don't want to hire in-house developers on a permanent basis, IT outsourcing is the best alternative.

To outsource app development, you can either hire a freelancer or you can turn to an IT outsourcing company to take care of your project at all stages from planning to updating post-production. When choosing the path also an entrepreneur has to choose an engagement model - the contractual basis for the cooperation, which defines the work process.

Location: Region-Wise Custom App Development Cost

Location is the next major factor that influences the app development cost significantly.

Most app development destinations worldwide are North America(America & Canada), South America(Brazil, Mexico, etc), Eastern Europe, UK, Australia, Asia(India), and Indonesia.

So, what is the app development cost per hour in these regions?


Price Range ($/hour)

North America






South America


Eastern Europe




Hourly rates in two leading destinations in Europe - Ukraine and Poland - range between $40-$90 and $50-$100. Now that you have understood the app development cost ranges of different regions, take a look at the app development cost breakdown of these regions for iOS and Android.

So, how much will it cost for develop application per hour to create an app in these regions? Let’s review the newest information regarding how much app developers charge per hour to work it out.




North America(America & Canada)









South America(Brazil, Mexico, etc)



Eastern Europe






Clearly, the most expensive region is North America(America and Canada) due to its hourly rate.

India and Indonesia are the cheapest options by now, with India being the leading offshore destination.

See More: Mobile App Development - Step by Step Guide for 2022

Cost of a Development Team at Each Phase

A basic team required for app development consists of 1 project manager, one computer code engineer, one UI/UX designer, and one QA engineer. For a lot of advanced features, it will be extended by hiring a project manager, a pair of three-four programmers, one back-end developer, two UI/UX designers, a QA engineer, and a system administrator.

Therefore, no matter the dimensions and scope of the custom app project, the stages stay the same. In order to search out the duties of each team member, surf the table below:

  • Business Analysis
  • UI/UX design and Prototyping
  • App development
  • Project management
  • App testing and deployment
  • Ongoing support and maintenance

As an associate entrepreneur, it'll facilitate understanding the prices at every phase, because it helps set up your budget.

Business Analysis

A Business Analyst is a person responsible for gathering requirements, identifying tech and business problems, analyzing competitors, defining project value, writing project specifications.

The works of Business Analysts impact the cost of developing an app.

You might have a winning mobile app idea. But it is important for the concept to run through market research (competitor analysis), the app requires verification and proper(functional and non-functional) documentation.

  • Experienced entrepreneurs assign around 10% of the entire app development budget to the business analysis phase.
  • with a timeline of 2-4 weeks, the business analysis section might value something from $1,500 to $15,000.

UI/UX Design and Prototyping

First impressions are important! And therefore, you'll require a perfect UI/UX style to form that exceptional initial impression of your app.

The design should give the users the experience of engaging and getting excited about it. It's good to get a clickable prototype once your app requirements specifications are in place.

You will get your click-through prototype with tools, such as:

  • InVision
  • Marvel
  • Adobe XD

Therefore, the prototyping tools are supported by a subscription model and they can seamlessly slot into your team’s workflow.

  • Typically, the planning prices in mobile app development range from $2,500 to $10,000.

App Development

Unlike custom app development phases, the app development cost related to programming and coding is more different. You'll realize that there are sometimes two or three members of the coding team.

This phase requires plenty of teamwork.

  • The app design and practicality development costs range from $2,000 to $60,000.

Project Management

Project Managers coordinate the work of the complete team and ensure the product is going to be prepared in time and fits all the requirements. In turn, the correct management approach contains a nice impact on custom application development costs.

  • In this phase of the project management stage in custom app development prices ranges from $1,600 to $15,000.

App Testing and Development

Testing may be a crucial aspect of your app development because it upholds the standard of your product. You may incorporate precise checking protocols throughout your app development process.

After building your app, uncalled-for to say, you will need to test it once more to see if it’s able to be launched. Associate in-depth testing stage ensures that your users face stripped problems in terms of lags or glitches.

  • Usually, the app testing and deployment part prices are not up to $5,000.

Support and Maintenance

Well, there are completely different views within the trade concerning that. However, it conjointly depends upon the quality of the app, the technology which has been used, the platform that the app was built, and far more. Therefore, Consultants typically counsel that app maintenance will price 15-20% of the entire development cost.

Mobile app maintenance usually includes:

  • Fixing bugs
  • Updating your app to the newest OS versions
  • Upgrading the app to create it compatible with new technologies
  • Code optimization
  • Improving app stability
  • Scale up the server infrastructure because the range of users grows
  • Mobile app development is associated degree in progress process, and you ought to keep upgrading your app to reap the advantages of advanced technologies

You can read further about the cost of mobile application maintenance in this blog.

See More: Top Product Roadmapping Mistakes and How to Avoid Them

How Much Does it Cost to Outsource an App?

Before choosing the right development partner, it is important to do the research and choose the right team to minimize your cost. Offshoring your app development isn't as a hassle as it might seem. Communicating with your overseas team may seem difficult, but not impossible.

Even if you live in different time zones and there is a 10 to 12-hour gap, remote teams are eagerly making progress and trying to meet all organizational requirements. India, a leading country worldwide opted for custom application development with the lowest cost range, with a team of experts should be your best choice for app development.

Why Third Rock Techkno?

Developing a custom application is an extensive and expensive process. It takes a lot of expertise and hard work to build a successful custom application. We, at Third Rock Techkno, help you build your application in an effective and easy way with our years-long expertise and professional teams.

App development, voice development, or industry-specific software development - we have it all for you. Take a look at our extensive portfolio and contact us for a free consultation.

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Discover how we can help your business grow.

"Third Rock Techkno's work integrates complex frameworks and features to offer everything researchers need. They are open-minded and worked smoothly with the academic subject matter."

- Dr Daniel T. Michaels, NINS