Mobile apps have seen an unprecedented rise, and as we enter the mobile-first era in 2023, the opportunities are aplenty. Most businesses and industry sectors have seen a tremendous surge in their business expansion speed and customer retention rate by using mobile apps in their daily work. The mobile app market will reach a massive $614.40 billion by 2026. Therefore, business organizations must keep up with the mobile app industry trends.
Although, due to the ever-evolving demands of the industry and the customers, it has become increasingly more work for businesses to keep pace with the changing mobile app industry trends. To expand the digital footprint through mobile app development, it is essential for companies to know the latest app development trends and how they are impacting the industry in general.
Also, the scary reality is that most mobile apps only succeed with in-depth research. Thus, we have curated a list of the top 5 mobile app trends that will significantly impact 2023 and beyond. Moreover, it will help your business analysts, project managers, coders, QA team, etc., be on point with their game and provide the best possible services to the clients.
Mobile App Trends that Will be Big in 2023 and Beyond
Knowing the basics and details of mobile application trends will help businesses pivot their work process according to customer expectations. Understanding the directions will make companies adjust according to market conditions and change accordingly.
1. The Rise and Expansion of 5G
Although 5G is now among the current app mobile industry trends, we are at the tip of the iceberg of its full potential. By 2025, 5G connections will account for 15% of mobile connections globally and 40% of all European links.
Users will be able to use a robust mobile network with higher performance speed, quick data transfer, and low latency thanks to 5G networks. Developers of mobile apps can take advantage of 5G to enhance app functionality and add new and engaging features like immersive augmented reality (AR) and virtual reality (VR) experiences, improved live streaming and enhanced cloud capabilities.
Businesses must understand that the rise of 5G will streamline the process of mobile development apps. Below are the points that you can expect from the inclusion of 5G.
- Up to 100 times quicker than 4G will be 5G.
- Latency will decrease from 50 milliseconds (4G) to 1 millisecond.
- Video streaming apps will significantly advance with higher quality, lower latency, and faster performance.
- Because it will be simpler to integrate AR and VR into the app, 5G will open up additional technology options.
- It will be quicker and easier to transfer data between gadgets and cell phones.
- Developers will be able to create new features with 5G without negatively impacting how well mobile apps perform.
- Due to the rapid processing of biometric data for identification, mobile payments will be quicker and more secure.
The projected growth of 5G connections worldwide over the next few years is shown below.
Users will be able to use a robust mobile network with higher performance speed, quick data transfer, and low latency thanks to 5G networks. Developers of mobile apps can take advantage of the mobile app development trend to enhance app functionality and add new features like immersive augmented reality (AR) and virtual reality (VR) experiences, improved live streaming and enhanced cloud capabilities.
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2. The Expansion of IoT Technology
Our lives have become deeply entwined with the internet. We live in a world of Internet-connected gadgets ranging from smartphones, laptops, and tablets to voice-activated intelligent home appliances. The Internet of Things is real and not a passing fad.
Brands like Amazon and Google have fully utilized this technology over the past few years. By launching the "Echo" range of devices and the Google Home Voice Controller, they increased the level of IoT rivalry.
However, leading business organizations such as Samsung, Xiaomi, Bosch, and Honeywell are advancing the Internet of Things quickly as well. Continuous supply chains in retail, intelligent homes and intelligent health insurance plans are no longer science fiction but a reality.
The amalgamation of cloud computing and the Internet of Things (IoT) provides a number of benefits, such as decreased operational costs, more productivity, and more significant API connections to other platforms. For instance, manufacturers use IoT mobile applications to monitor the operation of their equipment or remote labor sites.
Alongside the perks, the IoT mobile app development trend has been marred by wireless data rates. So, to solve this problem, there is a better infrastructure that increases the viability of IoT applications. Some of the top ways of improving connectivity are WiFi 6, 5G, and better satellites.
We've included IoT-enabled apps in our list of the leading mobile app development trends for the year 2023 because, as the demand for IoT devices and systems rises, so will the need for such apps.
3. Increased Usage of mobile development apps for Wearables
According to a study by market research company Technavio, demand for wearable devices will rise. Because wearables incorporate cutting-edge technologies, it will happen. These include contactless payments, AI, and VR. In fact, in 2017, there were 453 million connected wearable gadgets, and in the year 2022, there were 929 million wearable devices. This meteoric rise in the use of wearable devices is a clear indicator of the height of the mobile app industry trends.
We witnessed a lot of significant developments in the wearable technology sector this year. Apple released WatchOS 8 information. It updated the UI for Apple watch users and added new functions, new watch faces, increased wallet access, and more.
By the way, smartwatches are the gadgets with the fastest growth. They are becoming a standout product for companies such as Apple. For instance, the Apple Watch Series 8 contains enhanced health and safety features. These include ovulation tracking, vehicle crash detection, and other applications that are briefly described below.
Additionally, wearable technology has been developing for a while. This was also a popular style in 2022. Different trackers, smartwatches, and fitness bands have been employed. These technologies' full potential has yet to be realized.
More mobile apps will be developed in 2023 that take wearables into account. Users will be able to download tens of thousands of applications right from their wrists.
When it comes to integrating wearables with mobile applications, we're just scratching the surface. The years after this will see real advancement in this area.
4. Expansion in the Horizon of AR and VR
The market for virtual and augmented reality, which was valued at $27.6 billion in 2021, is expected to expand to $856.2 billion by 2031, with a CAGR of 41.1% between 2022 and 2031.
A multi-sensory computer-generated experience that allows people to experience and interact with a simulated environment is referred to as virtual reality. In contrast, augmented reality uses perceptual overlays created digitally to enhance the real world. AR and VR technology is being used by an increasing number of businesses to improve productivity, customer service, and communication.
If you are thinking of a mobile development app trend that will hold its position beyond 2023 as well due to high demand, it will be Augmented Reality and Virtual Reality. The physical and digital worlds are connected by augmented reality (AR) and virtual reality (VR). The use of virtual reality technology drastically alters our surroundings. You should select the appropriate VR gear if you want a fantastic virtual reality experience.
Samsung Gear VR, LG 360 VR, and other possibilities are some ways to learn about virtual reality using specialty devices and mobiles.
The new-age devices' ability to help consumers with daily tasks is significantly increased by augmented reality. These include looking for things to buy, gathering knowledge, and expressing yourself.
In the future of education, the usage of AR and VR technology has also shown promise, with applications including the immersive teaching of historical events, virtual field trips, and even firefighter training.
This mobile app trend has also been a significant factor in the entertainment industry, especially in the video game sector, which has benefited most from AR and VR technologies. The Oculus Quest 2 and PlayStation VR, as well as AR video games like Pokémon GO, have both gained a lot of traction. The popularity of other applications is also rising. Online businesses are increasingly implementing augmented reality (AR) technologies to enable product previews for potential customers. Products that added a "preview with AR" option to their platform had a 94 percent greater conversion rate, according to the e-commerce platform Shopify.
5. Super Apps Will be a Game Changer
The following mobile app development trend that will be massive in 2023 is a super app. A super app is a single, sizable application that incorporates several smaller ones. These could be services or little apps. Uber, Klarna, and Bolt are a few examples of popular mega applications in Europe and the USA.
The expansion of this mobile development app trend is massive in the Asian region. Moreover, it is also finding its feet in the Western world as well. For example, Facebook is much more than simply a social networking site. These days, it also provides markets where people may purchase and sell goods. In the same vein, in addition to online shopping, you can now pay bills and make payments through Amazon.
According to Gartner, more than 50% of people worldwide will be daily active users of numerous super apps by 2027. One of the critical causes of organizations' keen interest in super apps is due to this. Companies are increasingly seeking innovative ways to employ mobile experiences to satisfy consumer needs, whether they are in the banking or fintech sectors. Additionally, businesses are using super apps to enhance the employee experience by setting up specialized work hubs rather than requiring staff to use a variety of unrelated apps.
There are some specific ways through which business houses could capitalize on this mobile app development trend and dominate their business horizon. For starters, it is recommended that you carefully examine the programs you're using and begin to see where you may consolidate. Look at your applications' high-engagement features and exploit them to promote adoption, whether via a super app or mini app. On the other hand, IT executives should give priority to setting up the ideal environment for outside developers and third parties to produce super app experiences.
It is necessary for business houses to be on top of their game while selecting mobile app development trends. This careful understanding of mobile app trends will help them choose the best mobile app development service provider according to their requirements and also understand the ever-evolving demands of the market.
At Third Rock Techno, our experienced and skilled team of individuals are up-to-date with the changing mobile app industry trends and delivers customized solutions according to the requirements.