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White Label Apps: Pros and Cons in 2024

Krunal Shah

Apr 06, 2021

10 min readLast Updated May 15, 2024

It's no surprise that the demand for apps is high among brands. With most customer interactions occurring on mobile devices, there's a growing need to ensure a seamless and engaging experience through custom apps.

However, developing a successful app goes beyond replicating website features. Apps offer unique opportunities to add value, deliver services, and drive sales in innovative ways. According to research from, in 2023, global app revenue amounted to over $935 billion.

Good news for brands, businesses, and creators seeking to develop an app. Unlike a decade ago, when app development required hiring developers, significant investment, and a lengthy process, the rise of white-label solutions means you can now find a platform that meets all your needs. These white-label app platforms enable you to launch a fully customized app tailored to your brand quickly.

In this article, we'll walk you through white-label app development, explaining how it works and offering critical considerations as you launch your app.

What are White Label Apps?

White labeling occurs when Company A manufactures a product and sells it to the end customer under Company B's brand.

For example, Walmart buys ready-made products from third-party manufacturers and sells them under its brand.

This concept applies across the tech industries, including mobile app development. Consider this example:

Imagine you (Company A) have created a white-label Android app for food delivery.

A restaurant (Company B) wants to allow customers to order from their menu using their smartphones easily. They purchase your app.

The restaurant customizes the app with its branding, making it appear like they, not you, developed it. While this can be a great way to offer a seamless customer experience, it's important to note that the app's performance still reflects on your brand. You provide ongoing support and maintenance, allowing the restaurant staff to focus on their core tasks and ensuring that the app meets your brand's standards.

Other restaurants see the app's success and want to use it, branding it uniquely.

This partnership, based on a white-label mobile app, has enabled numerous restaurants to obtain a fully supported solution quickly with minimal investment. These success stories should inspire confidence in your business's potential for white-label app development.

But how does the provider (Company A) benefit from selling the app? Let's explore.

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White Label Mobile Apps Vs. Custom Mobile Apps

So, before discussing the good stuff, let's understand the difference between white-label and custom mobile apps.

When businesses decide to develop a mobile app, they often have to choose between white-label and custom apps.

Let's take a look at the differences and things to think about

Pros of White Label Apps Development

Are you considering developing a mobile app for your business? White-label app development could be the answer you're looking for. Let's delve into the numerous advantages it offers

  1. Cost-Effectiveness

    White-label app development significantly reduces upfront costs compared to custom app development. When you build an app from scratch, you must budget for various expenses, such as hiring developers, designers, and testers and investing in infrastructure and tools. With white-label solutions, much of this cost is eliminated, as the core development work is already done. This allows you to allocate your budget more efficiently and get your app to market faster.

    Hiring and maintaining a team of skilled developers can be expensive and time-consuming. With white-label solutions, you can eliminate the need for a large in-house team, as the white-label provider handles the app's development and maintenance. This saves you money on salaries, benefits, and training and allows you to scale your team up or down as needed, depending on your app's requirements.

  2. Faster time-to-market

    White-label apps come with pre-built features and functionalities, allowing you to launch your app much quicker than if you were to develop it from scratch. This is especially beneficial if you're working with a tight deadline or need to get your app to market quickly to capitalize on a trend or meet customer demand.

    If you need to deploy your app quickly, white-label solutions are an excellent choice. Since much of the development work is already done, you can focus on customizing the app to fit your brand and business needs rather than starting from scratch. This can significantly reduce the time it takes to get your app up and running, allowing you to generate revenue sooner.

  3. Reduced Development Burden

    One of the most significant advantages of white-label app development is that the white-label provider handles the development and maintenance of the app. This means you don't have to worry about hiring and managing a team of developers, designers, and testers or investing in infrastructure and tools. The white-label provider takes care of all this for you, allowing you to focus on other aspects of your business.

    Outsourcing app development to a white-label provider lets you focus on what your business does best. Whether it's product development, marketing, or customer service, white-label solutions allow you to concentrate your resources on areas that will help your business grow and succeed rather than getting bogged down in the technical details of app development.

  4. Scalability

    White-label apps are designed to grow with your business. They often come with built-in scalability features, such as adding new features and accommodating a growing user base without rebuilding the app from scratch. In the long run, this can save you time and money, as you won't have to constantly upgrade and update your app to keep up with your business's growth.

    Scaling a custom-built app can be expensive and time-consuming. With white-label solutions, you can scale your app more affordably and efficiently, as much of the development work is already done. This means you can add new features and functionality to your app as your business grows without investing in a complete redesign or redevelopment.

  5. Lower Risk

    White-label apps are usually tested and proven in the market, reducing the risk of bugs and performance issues. Since white-label solutions are based on successful models, you can be more confident in your app's market acceptance and viability, reducing the risk of failure.

    By choosing a white-label solution, you can benefit from market validation. Since white-label apps are based on successful models, you can be more confident that there is a demand for your app in the market. This can reduce the risk of investing time and money into an app that may fail to be successful.

  6. Access to Expertise

    Benefit from the provider's expertise: white-label providers are experts in app development. By partnering with them, you can leverage their knowledge and experience to create a high-quality app. This can result in a more polished and professional app, which can help you attract and retain customers.

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Cons of White Label App Development

While white-label app development offers many benefits, it has limitations and cons. Let's explore each of these in detail.

  1. Limited Customization

    White-label apps often come with pre-defined features and user interface elements. While this can speed up the development process, it also means you have less control over the app's functionalities and user interface. Customizing these aspects to fit your specific needs may be challenging.

    Since white-label apps are designed to be generic solutions, they may need to align with your brand's unique needs and user experience goals. This can result in a lack of brand consistency and may not provide the necessary customization to differentiate your app.

  2. Potential for Brand Overlap

    Since multiple businesses can use white-label apps, there is a risk that your app will have a generic feel. This can make it difficult for your brand to stand out and differentiate itself from competitors who may be using the same white-label solution.

    It can be challenging to differentiate your brand from competitors when using a white-label solution. Without the ability to customize the app extensively, you may struggle to create a unique user experience that sets your brand apart.

  3. Limited Control over Source Code

    When you use a white-label app, you rely on the provider for future modifications and updates. This can limit your ability to change the app's functionality or user interface without depending on the provider, which can be time-consuming and costly.

    Using a white-label solution can lead to vendor lock-in, where you are tied to a specific provider for future app development and updates. This can limit your flexibility and ability to switch providers if you are unsatisfied with the service or your business needs to change.

  4. Support Costs

    Customizing a white-label app to fit your specific needs or integrating it with existing systems may require additional support from the provider. This can incur additional costs and may lead to delays in launching or updating your app.

    Depending on the level of support needed, you may incur ongoing maintenance and update fees. These fees can add up over time and impact the overall cost-effectiveness of the white-label solution.

7 Real-World Examples of White-Label Apps

Although there can be some limitations regarding control over an app’s features, design, and functions, it can be a quick way to launch a profitable SaaS business with minimal financial investment.

  1. Social Media Management Software

    This software helps you manage, post, and respond to social media interactions. Instead of building their own, companies can use a white-label social media platform to brand an existing system. They can use it for themselves or resell it to others. Clients can access a limited interface, so they can’t see other dashboards or tools. Examples of social media management platforms are Vendasta and SocialBakers.

  2. Mobile Applications

    Many mobile apps do similar things but with different looks and brand names. For example, LevelUp creates its mobile payment and loyalty program apps and white-labels it for restaurants like Sweetgreen and Dig Inn. This allows these restaurants to market and promote the apps as their own.

  3. SEO and SEM Management Software

    Companies that don’t have time to provide SEO services to their clients can hire a white-label SEO partner. This helps them generate revenue and reach more clients. Re-sellable SEO services are more popular than SEO software because many business owners don’t have time to learn to do SEO properly. Large brands like Serpstat offer clients SEO and SEM dashboards and management software. Check out HubShout’s white-label SEO capabilities.

  4. Email Marketing Software

    Email marketing is essential for any business. Being able to send and track email campaigns is vital for marketing efforts. Companies can add their branding to email marketing software and create customized dashboards. The main advantage of white-labeling is the ability to fully customize the solution to look and feel like it’s yours. HubSpot, for example, offers white-label email marketing software through its network, which includes perks like exclusive support and event access.

  5. E-learning Platform

    E-learning platforms allow creators to share their expertise and build an online community. Examples of white-label SaaS e-learning platforms include Stream LXP and Teachable.

  6. E-Commerce Platform

    Building a full-featured e-commerce platform requires a lot of resources. With a white-label ecommerce SaaS solution, marketing agencies can quickly launch online businesses for their clients. Magento, Ecwid, and Shopify offer white-label services.

  7. CRM Software

    Good Customer relationships are important for business, and every company needs a good CRM. Digital marketing agencies can offer their clients CRM software by using white-label solutions. All clients and GreenRope are examples of companies offering white-label CRM software.

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Build a White Label app for Your Business.

It offers a cost-effective solution compared to custom app development, allowing you to save time and money. With a white-label app, you can leverage an existing, proven platform, reducing the time it takes to get your app to market.

However, it's essential to carefully consider the pros and cons of white-label solutions before adopting them. While they offer advantages like faster time-to-market and cost-effectiveness, they also have limitations, such as limited customization and the potential for brand overlap.

At Third Rock Techkno, we specialize in white-label app development and can help you create a customized and branded app that meets your unique needs. With our expertise, we can guide you through the process and ensure that your app aligns with your business goals.

Frequently Asked Questions

  1. How cost-effective is white label development compared to custom app development?

    White-label development is generally more cost-effective than custom app development, as it eliminates the need to build an app from scratch.

  2. Is faster time-to-market with a white-label solution worth the potential limitations in customization?

    It depends on your business needs. If speed is essential, a white-label solution may be worth considering. However, if customization is a top priority, custom app development may be a better option.

  3. What control do I have over the apps functinallty and user experience with a white-label solutions?

    While white-label solutions offer some customization options, they may not provide the same level of control as custom app development. It's important to carefully review the features and customization options the white-label provider offers.

  4. How can I minimize the risk of brand overlap with other businesses using the same white-label apps?

    To minimize the risk of brand overlap, work closely with the white-label provider to customize the app's branding and user interface. You can also explore options for adding unique features that set your apps apart.

  5. What are the ongoing costs of support and maintenance for a white-label app?

    The ongoing costs of support and maintenance for a white-label app will vary depending on the provider and the level of support you require. It's important to discuss these costs with the provider upfront and factor them into your budget.

  6. How can businesses stay competitive in their industry using white-label apps?

    Leveraging white-label apps allows businesses to quickly launch mobile apps that meet their customers' needs. This can help them stay competitive by offering innovative solutions and improving customer engagement.

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