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Strapi vs Sanity: Choose the Right Headless CMS

Krunal Shah

Aug 03, 2023

9 min readLast Updated May 09, 2024

The buzz about the two most popular CMS platforms, Sanity and Strapi, is fuming. Both headless content management systems are secure, flexible, and easy to use, making it challenging for businesses to pick the most suitable one. Despite multiple similarities between both platforms, a few differences make them the best choice for specific requirements. CMS reduces the overhead cost of content management, allowing multiple contributors to edit, publish and manage the content.

Sanity and Strapi are becoming increasingly popular among the multiple CMS available, attracting many users.

According to a report by Sanity, over 25k websites are using Sanity, and Sanity has also been awarded as the 3rd most popular headless CMS in India.

Strapi has nearly 20k active websites and is continuously growing rapidly.

Selecting your platform's ideal content management system (CMS) can be challenging due to confusion or insufficient information about both CMS options. Third Rock Techkno has concisely compared Sanity and Strapi CMS to address this issue. This comparison aims to help you decide and select the CMS that best suits your needs.

What is Sanity?

Sanity CMS is a headless content management system known for its flexibility and real-time collaboration features. It allows developers and content creators to work together seamlessly, making it an attractive choice for various applications. Sanity is fully customizable, allowing users to create, manage and deliver content for different platforms.

Advantages of Sanity CMS

1. Offers Flexible Content Modeling

Sanity's capacity for flexible content modeling allows for effortlessly managing intricate data through customizable and well-structured content models. This empowers users to easily handle even the most complex data, making it a remarkable feature, rivaling that of Strapi.

2. Real-Time Collaboration

Sanity allows seamless collaboration of team members for content creation. With real-time collaboration, productivity soars as content delivery time decreases, offering efficiency.

3. Versatile APIs Integration

With Sanity's versatile APIs, developers can effortlessly integrate content across diverse platforms and applications. The availability of such robust APIs further enhances the CMS's appeal, as it promotes seamless connectivity with a wide range of systems.

4. Customizable Editor Experience

Sanity CMS boasts a user-friendly interface that can be tailored to meet specific project requirements. This feature ensures a tailor-made content creation to align with specific requirements, allowing for an alluring and seamless experience.

Use Cases for Sanity CMS

1. Content Management for Websites

Sanity CMS proves to be an excellent choice for managing content on websites of all sizes. Its seamless editing experience and customizable features make it a top-notch option for web content management.

2. E-commerce Platform Management

E-commerce businesses can leverage the capabilities of Sanity CMS to manage their product catalogs and marketing content effectively. This empowers them to streamline their operations and enhance their marketing efforts.

3. Digital Marketing Content

For marketers, Sanity CMS is a valuable tool for creating, editing, and distributing digital marketing content across various channels. This simplifies the content marketing process and yields more effective results.

4. Collaborative Content Creation

Teams engaged in content projects can significantly benefit from Sanity's real-time collaboration features. This allows them to work together more efficiently and ensures everyone is on the same page throughout the content creation. Real-time collaboration produces greater efficiency, transforming them into a symmetrical ensemble, engraving perfection in every attempt.

5. Multilingual Website Support

Sanity CMS's multilingual content support makes it a perfect fit for websites catering to a global audience. Sanity is a quintessential choice for global businesses with an international audience base.

Differentiating Factors Of Sanity CMS

1. Structured Content Approach

Sanity CMS's emphasis on a structured content approach ensures content consistency and flexibility, setting it apart from many other CMS platforms.

2. Real-Time Collaboration

The real-time collaboration features of Sanity CMS go beyond the offerings of traditional CMS platforms, further enhancing its appeal to content creators.

3. Editor Customization

The ability to customize editors according to specific project requirements streamlines the content creation process, giving Sanity CMS a notable edge.

4. GraphQL API Support

Sanity's inclusion of a GraphQL API enables developers to query content easily, making it highly developer-friendly and advanced.

5. Provides a Hosted Solution

A hosted solution by Sanity CMS eliminates the need for self-hosting and infrastructure management, making it a convenient and hassle-free choice for users.

Strapi CMS

Strapi CMS is another popular headless CMS emphasizing flexibility and extensibility, making it a preferred choice for developers and tech enthusiasts. It is one of the best open-source headless CMS platforms based on JavaScript, fully customizable and self-hosted.

Advantages Or Strengths Of Strapi

1. Empowers Headless CMS Flexibility

Strapi's headless architecture decouples the backend from the constraints of the frontend, ushering in seamless integration with an array of frameworks.

2. Boasts an Extensible Plugin Ecosystem

Strapi's rich plugin ecosystem presents many extensions, enriching your CMS capabilities manifold.

3. Supports Developer-Friendly Customization

Developers can easily tailor Strapi to meet their specific project requirements, thus transforming it into a truly versatile CMS.

4. Provides Self-Hosted Control

Strapi offers the option to self-host the CMS, giving businesses complete authority over their data and infrastructure.

Use Cases For Strapi CMS

1. Implementing a Headless CMS

Strapi's headless architecture is perfect for projects requiring separate frontend and backend development.

2. API-Driven Projects

Strapi's robust APIs suit it to build API-driven applications and websites. This allows easy API integration for various apps and websites without going into the complexities of the backend.

3. Progressive Web Applications (PWAs)

Strapi's flexibility makes it the preferred choice for PWAs. Strapi allows instant content updates across different platforms with ease.

4. IoT and Connected Devices Integration

Strapi's API-centric approach empowers it to cater to content management on IoT devices, all while simplifying and streamlining the entire process.

Differentiating Factors Of Strapi CMS

1. Follows a Traditional Database-Driven Approach

Strapi's traditional database-driven approach appeals to developers familiar with conventional CMS architectures.

2. Boasts a Plugin Ecosystem

Strapi's extensive plugin ecosystem provides many features and integrations. Strapi takes pride in its extensive plugin ecosystem, remarkable features, and seamless integrations that set it apart in the CMS realm.

3. Can Be Self-Hosted

Strapi allows users to host the CMS, providing complete control over their data and infrastructure.

Insights For Informed Platform Selection among Sanity CMS vs. Strapi

Selecting a suitable Content Management System (CMS) holds immense significance, as it can profoundly impact your website's performance and user experience. Given the plethora of available options, making an informed decision tailored to your specific requirements and preferences becomes paramount.

In this article, we shall delve into the profound insights that can aid you in choosing between Sanity CMS and Strapi.

1. Assess Content Management Needs

The initial selection step involves identifying your project's precise content management needs. Contemplate the nature and volume of the content to be handled, the complexity of your website's structure, and the content workflow. For example, if your project involves managing extensive multimedia content that necessitates frequent updates, a CMS like Sanity, renowned for its flexible content modeling and real-time collaboration capabilities, may prove more fitting. Conversely, if your website demands a more conventional approach to content management, Strapi's database-driven architecture could be a better match.

2. Evaluating Development Preferences

Understanding your development team's proficiency and preferences concerning development technologies is paramount. Some teams may boast expertise in specific programming languages or frameworks, and opting for a CMS that aligns with their skill set can significantly enhance development efficiency. Sanity CMS presents a customized editor experience, which might be alluring to developers seeking greater control over the interface. In contrast, Strapi offers developer-friendly customization and an extensive plugin ecosystem, catering to teams pursuing a highly extensible CMS solution.

3. Determining Scalability Requirements

The scalability aspect is critical, particularly when anticipating substantial website traffic and content volume growth. It becomes imperative to analyze the scalability features of each CMS and how they can effectively handle escalating demands. Sanity's structured content approach and versatile APIs facilitate seamless scaling, rendering it highly suitable for projects with ambitious growth plans. Similarly, Strapi's headless architecture allows for decoupling the back and frontend, providing the scalability to accommodate many users and requests.

4. Considering Industry Context

Each industry possesses its distinct demands concerning content management. It is essential to evaluate how each CMS aligns with the specific requirements of your industry. For instance, in the e-commerce sector, whether the CMS can efficiently manage product catalogs and handle multilingual content should be considered. Sanity's support for multilingual websites and real-time collaboration can prove highly advantageous. Conversely, industries seeking innovative web experiences may find Strapi's focus on progressive web applications and IoT integration more appealing.

5. Reviewing Case Studies and User Feedback

Gain invaluable insights into the actual performance of Sanity and Strapi in real-world projects through case studies and user feedback. Perusing user testimonials can shed light on factors such as ease of use, performance, and overall user satisfaction. This information can serve as a gauge to determine how well each CMS aligns with your project's requirements and user expectations.

6. Evaluating Cost Considerations

The assessment of cost associated with implementing and maintaining Sanity and Strapi should be diligent. It is crucial to evaluate the pricing models, including licensing fees, hosting costs, and potential expenses related to plugins or additional features. Striking a balance between your budget and each CMS's features and capabilities is paramount.

Considering these profound insights, you can select an informed platform that best suits your project's needs and objectives.

Comparison Between Sanity CMS and Strapi


Sanity CMS

Strapi CMS


Structured, flexible

API-first, customizable


Intuitive, collaborative

User-friendly, documented


Highly customizable

Custom models, APIs

Content Modeling

Rich field types, complex

Flexible, with relationships


Robust APIs, extensible

Developer-friendly, plugin system

Scalability and Performance

Serverless, global CDN

Horizontal scaling, optimized

Learning Curve

Learning resources

Ease of getting started

Community and Support

Active community, resources

Support availability, community

Integration Ecosystem

Compatibility with tools/services

Integrations and extensions

Security and Permissions

Security features, access control

Role-based access control, data encryption

Documentation and Updates

Quality, updates of documentation

Availability, responsiveness of documentation

Hosting and Deployment

Deployment options, scalability

Ease of deployment, cloud compatibility

Performance Monitoring and Analytics

Monitoring, analytics features

Real-time monitoring, content analytics

Multilingual and Internationalization Support

Multilingual content handling

Content translation, localized URLs

Vendor Lock-In

Data portability, switching options

Content migration, avoiding vendor lock-in

Cost and Licensing

Cost structure, licensing

Free versions, pricing plans

Making an Informed Decision between Strapi vs Sanity

In conclusion, Sanity and Strapi are powerful headless CMS platforms with distinct strengths and use cases. Sanity excels in real-time collaboration and structured content management, making it an excellent choice for teams working on complex projects. On the other hand, Strapi's emphasis on developer-friendly customization and extensibility makes it a top pick for tech-savvy developers seeking flexibility.

Improve your digital presence with Strapi CMS by Third Rock Techkno. Strapi offers many benefits, such as flexibility and scalability, which make it easy for non-technical users to manage content. Our Strapi development services include customization, API development, integration, and performance optimization, which allow you to manage your content easily and keep your data safe.


1. Is Sanity better than Strapi?

The answer to this question depends on your specific project requirements and preferences. Sanity CMS excels in real-time collaboration, flexible content modeling, and multilingual support, making it a strong choice for collaborative content creation and websites with complex content structures. On the other hand, Strapi CMS stands out for its extensibility, developer-friendly customization, and headless architecture, making it a preferred choice for developers seeking greater control and scalability.

2. Which CMS is more suitable for content-rich websites, Sanity or Strapi?

Sanity and Strapi are suitable for content-rich websites, but the choice depends on your content management needs and development approach. Sanity's real-time collaboration and structured content approach make managing and updating large volumes of content efficient. Strapi's headless architecture and extensive plugin ecosystem offer flexibility in handling complex content structures, making it equally suitable for content-rich websites.

3. Does Sanity CMS or Strapi CMS offer better customization options?

Both CMS options offer robust customization capabilities, but the extent of customization will depend on your specific requirements. Sanity CMS provides a more customized editor experience and versatile APIs for tailoring content delivery. Strapi CMS, with its extensive plugin ecosystem and self-hosted control, empowers developers to customize the system to suit their project's unique needs.

4. Can Sanity CMS or Strapi CMS handle large-scale enterprise projects effectively?

Yes, both Sanity and Strapi CMS can handle large-scale enterprise projects effectively. Sanity's structured content approach and real-time collaboration make it efficient in managing complex enterprise content workflows. Strapi's headless architecture and scalability ensure the smooth handling of increasing traffic and content volume in enterprise projects.

5. Do Sanity CMS and Strapi CMS offer robust API capabilities?

Yes, both Sanity CMS and Strapi CMS offer robust API capabilities. Sanity CMS provides versatile APIs for integrating content across various platforms and applications. Strapi CMS, as a headless CMS, emphasizes APIs, enabling developers to decouple the front end and back end, making it suitable for API-driven projects.

6. What community support is available for Sanity CMS and Strapi CMS?

Both Sanity CMS and Strapi CMS have active and growing communities. Sanity CMS has a dedicated community contributing to its development, offering regular updates and improvements. Strapi CMS has a large and engaged community, providing extensive documentation, plugins, and community-driven support.

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