Client

Industry

B2B Sales / SaaS

Service

Voice AI Development, LLM Integration, Real-Time Audio Infrastructure, CRM Integration, Lead Scoring Automation

Duration

10 Weeks

Alex AI — AI-Powered Sales Development Representative

Alex AI is a voice AI sales development representative that conducts BANT qualification calls, handles objections in real time, and delivers scored lead reports automatically. Built on LiveKit for real-time audio transport, ElevenLabs for natural-sounding voice synthesis, and OpenAI for conversation intelligence. Alex runs 500+ qualification calls per day delivering scored, CRM-ready lead reports so sales teams only spend time on prospects ready to buy.

The Challenge

Human SDR teams spend 70% of their time on prospects who will never buy. At $6,000–$10,000 per rep per month, the economics of manual qualification do not scale — and the quality is inconsistent. BANT scoring varied by rep, leads went cold waiting for follow-up, and AEs were entering discovery calls without the qualification data they needed to close. The result: high SDR costs, low SQL output, and an account executive team wasting time on deals that were never going to close.

The Solution

We built Alex on LiveKit for low-latency call infrastructure, ElevenLabs for natural voice synthesis that keeps prospects engaged, and OpenAI for BANT qualification logic and objection handling trained on real sales call data. Alex calls every inbound lead within seconds of a form fill, systematically uncovers Budget, Authority, Need, and Timeline, handles pricing and competitor objections, and delivers a scored lead report, Hot, Warm, or Cold directly into the CRM before any AE picks up the phone. Sales teams get consistent qualification at scale, zero manual data entry, and account executives who only spend time on deals worth closing.

BANT Qualification on Every Call

Alex systematically uncovers Budget, Authority, Need, and Timeline on every call scoring each signal as strong, medium, or weak and delivering a structured qualification tier for every prospect.

Instant Lead Response at Scale

Alex calls every inbound lead within seconds of a form fill capitalising on peak intent moments that human SDR teams consistently miss due to response delays.

Outbound Prospecting at Volume

Alex runs outbound qualification campaigns across large prospect lists — handling 500+ calls per day with consistent methodology, freeing human SDRs to focus on relationship-building and deal advancement.

24/7 Pipeline Coverage

Alex qualifies leads around the clock — across time zones, after business hours, and during periods when human SDR teams are unavailable ensuring no lead goes untouched regardless of when they engage.

Real-Time Objection Handling

Alex handles pricing pushback, competitor mentions, and timing concerns with context-aware responses keeping prospects engaged rather than ending calls at the first sign of resistance.

The Impact

Teams deploying Alex generated 312% more sales-qualified leads per quarter at 67% lower cost per SQL than their previous human SDR setup. Conversion rates from SQL to closed won improved by 40% because AEs entered every discovery call with a complete BANT report rather than re-qualifying from scratch. $1.2M in new pipeline was generated in the first 30 days of one deployment, with an 11x ROI in the first quarter. The structural shift: account executives now spend their time closing, not qualifying.

%+

More Sales-Qualified Leads Generated

%+

Reduction in Cost Per Qualified Lead

x+

ROI in First Quarter

++

Qualification Calls Per Day

Key Features

By qualifying every lead consistently and at volume, Alex generates significantly more SQLs per quarter than human SDR teams of comparable cost — transforming pipeline economics for growth-stage sales teams.

AEs entering discovery calls with fully scored BANT reports close at a higher rate — because they understand budget, authority, need, and timeline before the first conversation, not during it.

Alex delivers qualified leads at a fraction of the cost of human SDRs without sick days, ramp time, or performance variability enabling sales teams to do more with their existing budget.

In the first month of deployment, Alex-qualified leads produced $1.2M in new pipeline demonstrating that the qualification quality is high enough to drive real commercial outcomes, not just lead volume.

The total revenue generated from Alex-qualified pipeline exceeds the cost of deployment by a factor of 11 in the first quarter — making it one of the highest-return investments in a modern sales tech stack.

Account executives spend zero time re-qualifying prospects or chasing incomplete CRM data. Every lead arrives scored, contextualised, and ready for a focused discovery conversation.