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Blog Summary: The idea of a new business or app is both exciting as well as challenging. Before moving further, one must do an analysis on - * Which features are necessary? * Is there a need for your app? * Are there any competitors? Having an answer to these questions will give you an idea of how good your business idea is. Secondly, you must research the market before even moving a step ahead to test a business idea. Here we will cover all these in greater detail. What Is Business Idea Testing? Several business ideas come daily in our minds. But it's pretty essential to test business idea to turn them into success in the present market. In app development, you must test business ideas to understand how viable they are. Let’s say you have a business idea to create an app for food delivery. But unless you test it in real-time it will not be possible for you to understand how efficient it will be to serve the audience. The features like food delivery process, menu, order tracking, and others must be tested from the viewpoint of the present market trends, demand-supply, and other factors to test business idea or validate app idea and ensure its effectiveness. See More: How to Transform Your Idea for an App into a Successful Business? Validating App Idea You need to validate app idea or test business idea, to get an idea of how big of a problem your app will be solving and whether it is actually worth it. Whether users are ready to pay for your product? If it is gonna be a success? Most of the young entrepreneurs don't have an idea about these questions and just bring their product into the market. By validating your app idea, you are saving both your time and money. Rather than just giving it a go, have an idea of how warm the water is. Budgeting your time and money comes from the fact that when you validate your app idea, you get an idea about how well the product is suited to the market needs. Along with that, there comes other factors like the app position in the present competition, scalability, competitive advantages and others - that you can assess only when you validate app idea. See More: Expert Insights: How to Start a Tech Business as a Non-Techie Co-Founder Why Should You Test Business Idea Like App Idea? Testing your business idea has several benefits: 1. Helps You Save Time And Money Several entrepreneurs make this mistake as they want their product to be launched fast into the market, and thus, they do it without researching, thereby wasting time and money. Testing your business idea, on the other hand, helps you save your time and money significantly. 2. Gives You an Idea of the Market Landing in the water and seeing crocodiles everywhere is a sign that your end is near. This way you are risking your company as well as your resources. By testing your business idea, you can avoid such risks and position your business better. 3. Offers an Insight of the Audience Without knowing about the customer, how can one sell them any product? If you’re selling a toy to an adult, will it work? Thus, it is very important to have an insight into the customer requirements, needs, etc. which is possible when you test business idea. See More: Have an App Idea? Guide To Transform It Into a Profitable Business Testing Your Business Idea Like App Idea Without Development Below are a few steps which help you test business idea like app idea without development:- 1. Prototype Testing Whenever creating a product, it's essential to create a prototype of it as it gives users an idea of how the finished product will look and lets them test business idea efficiently. Prototyping can be done both on pen and paper as well as digitally. Let’s have a look at both. * Pen and Paper Prototype It is often used to create a paper-based model of the app screen. It is created using cardboard, stencils, etc. * Digital Prototype It's a computerized prototype for your app. It gives a schematic view of how things will look in your app and makes things look real. 2. Customer Survey Analyzing your customer is one of the keys to test business idea effectively, whatever business it may be. If you don’t know who your audience is, your business is heading in the wrong direction. One must be completely aware of the target audience, their key requirements and how to fulfill them, main pain points, demand patterns, behavioral patterns, average spending capacity and other relevant factors. 3. Market Research Launching a product in the market without knowing about the needs there, is similar to going to war without any weapons. As happens in the war, the opposite army will kill you in such cases, and here the opposing army is the other similar apps (if they exist). Let’s now talk about how one should conduct market research - * Is there a need for an app like mine? * What are the issues customers are facing? * How can I solve these issues? * Are there any competitors? * If yes, then how well are the competitors doing? Having answers to these questions gives you an idea about the market. This way, you can launch your product into the market without much risks. 4. Competitor Analysis Competitor analysis refers to looking at fellow competitors and knowing how well they are performing which plays a crucial role to test business idea. You need to have a look at what services your competitors are providing and what changes you can bring to it. Analyzing the weak points of competitors and making them your strengths are the characteristics of a good entrepreneur. This way, one can get an edge over fellow competitors. 5. Creating an MVP MVP is “the simplest form of your idea that you can actually sell as a product”. MVP or Minimum Viable Product is what can be called a dummy version of your app. To validate your app, MVP must do well. Launching MVP with minimal features provides the customers with an idea about the app and for the entrepreneur, it provides an idea about what changes could be made and how to bring them into the final version. 6. Landing Page Creation The landing page on a website is what attracts customers the most. Design a website for your app and create an engaging landing page that provides you with leads and doesn’t stop marketing it until you get the desired number of downloads or the goal you have thought for your app. The landing page gives users an insight into your project, and even though you haven’t started the product development, you can show valuable snips of your project and pitch it to the user. 7. Marketing You may have the best business plan in the world, but if marketing is not a part of it, you are doing nothing instead of wasting time and money. How will someone know about a product, if it doesn’t reach them? Your product is useless if you aren’t promoting it. There’s a rule called 100/1000 rule which goes by: “devise 100 ways to market your product, implement them and in that process, and talk to 1000 people”. This way you get an idea of the market, what strategies work and what don’t. This helps you to improvise, thereby providing a great addition to your marketing strategy. 8. Continuous Experiments After achieving the initial success, businesses often become stiff and don’t execute the necessary experiments which will help them take their business further. Not only are they stopping their growth, but their employees also develop a similar mindset. To prevent this and test business idea efficiently, you need to keep up with continuous experiments. Your business can grow significantly once you adopt an experimental mindset. This mindset is the one that big businessmen have and if you also want to reach there, you must have this. 9. Five Whys Approach One must adopt this process when launching their product to the masses. This approach has been adopted by several businesses and has helped them alot. Ask “why” to every customer, despite the fact whether they like the product or not. For example, if they don’t like the product, ask them why they don’t like it, if they like the product, ask them why they like it. This can help your business reach new heights. With new startups coming every day and most of them getting wrapped up within a year, one must think about what goes wrong with them, that they get wrapped up so early, even though their idea looks good on paper. The main reason they fail is not ideating their business properly and just bringing an unfinished product into the market and finally, getting out of funds. These things have become a major issue. I hope this article will help you address this issue and will be extremely valuable for you if you are planning to test business idea. Have a business idea or want to validate app idea, but don’t know how to pitch it to the developers, or how to start? Third Rock Techno got you covered! We have an experienced team that provides you with insight into how well your product will work in the market and how it should be made while offering a complete market-driven product development solution. Check out our portfolio and contact us to get started today.
When we plan app development, the first thing that comes to our mind is, will I be able to create this app? Will it be easy on my pocket? How to convert it into a profitable business? Building an app is not an overnight task and no matter how much expertise you have in that field, you will need a complete plan to turn your app idea into a success. While app development has emerged as a lucrative business idea for the startups, to transform your idea into a success, you need to have a clear idea about your budget, resources needed, how to monetize or market it and many more. And in this blog we will guide you through all you need to know about turning your idea for an app into a market-leading business. So, let's get started! "I have an app idea where do I start?" Here's the Answer Several of us will have this question, but only a few of us can get the answers for them. Firstly, getting an idea for an app in itself is a great thing. Secondly, when you get an idea, immediately start working on it. Create a plan and execute it step by step. Different entrepreneurs have different methods to bring their idea for an app into reality. But most of their plans include the following steps - 1. Formulate your ideas and build a foolproof plan Without a plan, your app is just like a house being made without any architect laying out its design. You may have had a word about your idea with your friends, but bringing it into reality is an altogether different thing. For example, you may want to develop a skills training app for working people, you will majorly target the job aspirants and corporate workers as they will be the most interested ones in this case. But, what if one of your competitors is already providing them with these services? Hence, it's of great importance to have a foolproof plan laid out before going further. Starting from deciding your budget and resources to the timeline to develop - you need to plan everything in this step. 2. Analyze the market and competitors Before launching the app, have an analysis of the market. Otherwise, it will look similar to a soldier going into the war without his weapons. Make sure there is a need for your app in the market. Current market trends, the demand-supply patterns for the similar apps, the growth and driving factors of the similar apps market, and global and regional market share - you need to analyze all to follow the right path and set your targets right. Also, look for competitors. If they aren’t there, you’re the shark in the ocean, else you have to look at the market demand and whether there are certain lagging things from the competitors. If there are certain loopholes, fix them with your app and you are good to go. Do a thorough analysis of your competitors' approach, their revenue graph, strategies and market position to strive for the best. Next, look at the buyers of similar apps in the market. They are your target audience. One of your ultimate targets will be to make them take the paid subscriptions of your app. Take a look at what problems they are facing with the competitors' apps and then cater to their needs. For example, in the case of a skill training app, working professionals and students would be the targeted group here. Also, you can segment the target audience based on their specific sets of requirements, persona, spending capacity and other key factors. 3. Make a Dummy App Done with the market and user analysis, now let's move further to the development part. Here, the first thing that one must start with is having a dummy app. Most entrepreneurs adopt this strategy when they first develop a preliminary, trial version of the app. It saves time as well as money and also gives an idea about how successful the actual one will be. This way you may also get user feedback about the product, which will let you make further improvements and take you a step further toward the final launch in the future. 4. Decide the monetization model Without a monetization model in hand, never land in the market. This will not only make your app’s condition worse but also make you financially weaker. Therefore, one must have a monetization strategy ready. Firstly, start with a basic plan which includes - * Revenue generation * Customer Experience * Plan to stay contingent * Roadblocks to the app’s success * Key resources And then decide the pricing/ subscription models for your customers, such as - a. Subscription-based You can provide users with monthly, quarterly, or yearly subscriptions to your apps, ad-free versions of it, etc. These models work the best for music and video streaming apps. b. In-app purchases You may also provide users with in-app purchases of certain things like providing a pro-version of your app, which has more features. c. In-app ads You can run ads on your app, which is a great way to boost your revenue. d. Sponsorships You can try sponsorships and influencer marketing which will provide your app with a social media-based boost. Try creating a hybrid model from these, and make your model unique as your idea for an app. 5. Have a proposal plan ready You must have a proposal plan to show to the investors, to get funding for your app development. Proposal plans bids to the vendors the outlines of your mobile app. A proposal must include - * Company information * App description * Budget * Project completion estimate * Project scope * Future Plans The better the proposal, the more the investors will be interested in your idea for an app. 6. Craft a marketing plan No matter how great an app you are creating or getting created if it's not being promoted, it won’t work at all. A business plan without a marketing perspective included is extremely fatal. Your marketing plan must include these pointers to make your product a success - a. App Store Optimization Optimizing the app title with relevant keywords will make it a good fit. While submitting your app to app stores, fill in all the categories your app falls in. This will make your app rank better in search results. b. Influencer Marketing You can also hire influencers for influencer marketing of your product, and with the loyal audience they have, it can bring a massive boom to your app. c. Build a Website or Landing Page Building a website or a landing page for your app is a great boost to your marketing strategy. It provides you with a decent way to promote your app. This will make your app a social media success. When formulating the budget, allocate a good amount for marketing. 7. Move on to funding Nothing is ever done for free. Developing an app is not an easy task and requires a massive team of developers and designers to bring your idea for an app into reality. For these, you need funds, which can be procured by - * Approaching venture capitalists These are the so-called angel investors who are always looking for a great app idea. Roping them in will also provide you with expertise and a decent level of experience. * Participating in app-contests By participating in app-contests, you may get an edge over other apps, which may help you acquire funds as well as publicity. * Crowdfunding If nothing goes in your favor, opt for this option. Also, it will help you with publicity and offer loyal supporters, who no matter what, will support your idea. Certain organizations may also rope you in and help you take your business to great heights. 8. Create an MVP Once done with all the above points, you are just one step behind a perfect launch for your app. Directly launching an app has never been a success so far. So first, start with an MVP (Minimum Viable Product) for your idea for an app. An MVP will provide you with the user review and in simple words, an idea of how warm the water is. It's a demo version of the final product, so put in the same effort as you would do in terms of creating the final product and include only the prime features which matter the most. After this, we can also try a soft launch of the app in certain regions which gives you an idea of what improvements must be made to make it a worldwide success. See More: Key points consideration while testing a mobile app Tips and Strategies for Launching Your App For a new developer, bringing your app into the marketplace is also a tedious task. To get your app on the marketplace, firstly you will need a Google and an Apple developer account. The charge for the apple developer account is $99 per year, while for google it is $25 (one-time fee). Secondly, before launching the original app, launch a beta version of it. This will provide you with a customer experience with the app. Also, this will provide you with an analysis of the app, how the product is working and what changes need to be brought in. Thirdly, even after launching the beta version, try a soft launch of the app. This way, you can get an idea of how your app works in a specific region. Like, you release it in North America and this way you can get an idea of how the app will work in the U.S, Canada, and other countries. This will also provide you with an idea of how your monetization model and user acquisition campaigns work. Now that you have launched your app, you will require to give it some work like launching new features in every update, resolving bugs, and relevant stuff. Also, you need to plan for scaling which means growing your user base further. See more: How to Write a Mobile App Business Plan I hope this article has provided you with a valuable answer to your question - I have an app idea where do I start. If you are looking for a complete software app development solution, then opt from Third Rock Techkno’s dedicated app development services. Check out our portfolio and drop us a line to get started today.
There is no doubt that the travel industry is going great guns. The travel industry that was badly affected due to Covid-19 has grown at a rapid pace. According to UNWTO’s latest World Tourism Barometer, international tourism has spiked by a whopping 182% in the first three months of 2022, way more than compared in 2021. Mobile apps have disrupted the travel industry like any other sector. Whether brimming a creative idea to proper planning to implementation, having a competent mobile app plays a prominent role. Therefore, travel startups looking to make it big in the industry must look for fresh mobile app ideas and newer concepts to scale ahead of their competitors. In this blog, we will discuss the top travel app ideas that will assist budding entrepreneurs to develop path-breaking mobile apps. In addition, we will look at how mobile apps can help travel businesses to render more customized services to the users. 1. App For Flight Booking Users can find flights to the destinations they would really like to explore with the use of a flight booking app. The app assists in finding all scheduled flights, flight prices, and seat availability to particular locations. Additionally, the travel app would allow users to track flights by itinerary, airport, or number on a map on their phone. Furthermore, the travel app users can look up details about current delays, the weather, the time it is to land, when to board, and when to take off. 2. City Guide App with Augmented Reality There is a solid reason why city guide applications are highly regarded. They're a fantastic way to discover new places. What if you could go one step further, though? What if you could navigate the city using augmented reality? Yes, this is possible because of modern advances in mobile app development. The app development organization may use an app like this to point the phone at a building and obtain real-time information about it. Additionally, one may learn where the top bars and restaurants are. It's the ideal method for discovering a new city. Besides, one can entertain a sizable community with such travel app ideas. 3. Mobile App For Local Assistance and Translators It is often beneficial to have a translator with you when exploring a strange country. But what if you don't have access to a translator? What if you are unable to speak the language? You'll then require language assistance and a translation app. For travelers, this kind of travel app would be invaluable. It would provide real-time text translation between languages for users. One may ask an app developer to build this app with AI and machine learning. As a result, the software will develop its intelligence over time and improve its text translation capabilities. Moreover, as AI and ML are involved, it is advised to choose only experienced mobile app development partners for developing such kinds of travel apps. 4. Mobile Apps For Accessing Local Transport Finding your way around the city's public transportation can be difficult when you move there. Which bus should you board and where should you get off? This is where a local public transportation access travel app might well be useful and also give you an edge over your competitors: * The travel app would offer details on the many kinds of public transportation offered in the city. The app developers can add different elements for user benefits such as: * A map indicating the location of the closest train station or bus stop * The schedule for several buses or trains * The cost of the ticket * Travelers would really benefit from such an app, which would make navigating a city much easier. 5. Mobile Travel App for Money Saving Money crunches are perhaps the biggest reason why people cancel or postpone their travel plans. Moreover, poor money management is the root cause of many problems that may occur during the course of travel as well. In this situation, a new travel app that suggests a budget-friendly route can be highly beneficial for the users. This mobile app would make recommendations for travel routes that save time and money as well as affordable lodging. Travel aficionados can therefore arrange their trips without concern for their money. See More: Best Free App Monetization Strategies 2020: A Complete Guide 6. Mobile Apps for Gauging Weather Forecast It takes more than just having fun to create a travel app. People have to consider weather conditions and devise the schedule of their travel. Moreover, for packing purposes, the traveler must be aware of the weather conditions in their trip. Therefore, a travel app that gives a complete indication of the weather condition would act as a competent assistant to the travelers along their journey. A weather forecast app would be an excellent idea as the user would get access to forecasts for various locations and would make the necessary changes in their travel schedule accordingly. The travel app would show: * Temp. at this moment * An upcoming couple of days' outlook * circumstances of the weather * Travelers would find this idea for a travel app to be a helpful tool and it would prevent unpleasant shocks. Having such basic information would bring a lot of relief for the travelers especially when they are traveling off-road, in forests, or in hilly areas. 7. Hotel Booking and Reservation App A travel app for booking hotels aids travelers in locating and reserving lodging. In accordance with the destinations they intend to visit, it provides access to hotel accommodations. Customers can use this app to look for lodging options including homestays, couch surfing, or hotel rooms. Because there are numerous options available on this app, consumers can pick a property that meets their needs. They can utilize filters like pricing, amenities, and customer ratings to choose a hotel using the app's search function. An app for hotel accommodation benefits both travelers and tour operators. 8. Social Media Apps for Travelers On various travel platforms, people enjoy engaging, asking questions, and exchanging helpful information about their travels. Additionally, they frequently upload travel-related content on social media. Develop a social networking site just for travelers if you wish to develop this idea further. A social media travel app that is specifically designed for travelers would enable users to interact with one another, share and discuss their travel experiences, provide information such as itineraries, reviews, and photos, and pose queries. Similar travel apps could already be available in the Play Store. So, attempt to focus on a certain travel market. See More: What Is A Multi Tenant Application: A Comprehensive Guide What are the benefits of Travel Apps? Travelers use mobile applications as they help in simplifying their vacations, from preparation to arrival. There is no doubt about the fact that mobile travel apps are essential to ensure a smooth stay. Let us have a look at the prime benefits that travel apps provide: Real Images for Travel Destinations While arranging a trip, customers like to look through photographs of potential destinations. They become more eager for their journey as a result. Therefore, it is advantageous for mobile app developers to include real images to show possible views of the destinations so that consumers can acquire a sense of them before going. Information Sharing and Networking It is easier for people to travel alone to places because of competent travel apps. These apps have various social media integrations that allow travelers to explore newer, unseen places and also stay connected with their near and dear ones. In addition, they can effortlessly and conveniently share their memorable travel experiences with their loved ones through these web portals and also social media platforms. Easy Hotel and Ticket Booking Some travel-related smartphone apps assist you in finding hotels and provide information such as the travel time to your location, the cost, and more. Additionally, using a travel mobile app to book a hotel or other lodging gives you the chance to take advantage of exclusive savings. The greatest accommodation and ticket prices can be found with these applications. Better Sales and Customer Loyalty It becomes easier for travel startups and business organizations to increase their sales with the aid of your travel app. This is due to the fact that it offers customers a practical approach to booking their travel. Through your app, they can do everything from plan trips to reserve hotels and flights. Customers will be more likely to continue with your business if you create a good and engaging travel app. This is due to the fact that your app will make their travel planning more convenient and accessible. They'll be more inclined to tell their friends about your app as a result. 24*7 Availability and Great Offers For the Customers Because of their capabilities, travel apps are vital. They constantly provide timely and practical information to travelers. These apps are available 24/7 so you may access any information from anywhere at any time. People enjoy getting discounts when they use a service frequently. If there are customer incentives, discounts, and other freebies in the travel app, it will increase customer engagement and would compel them to use the app more. Some travel apps offer free hotel stays, reduced airline tickets, and other perks. The realm of travel apps is bound to increase in the coming future as more and more people will be inclined to use them during their travels. Therefore, business startups looking to develop an app on a similar idea must hire a trustworthy and experienced mobile app development partner so as to render them amazing benefits. At Third Rock Techno, our team has immense experience in developing different kinds of travel apps that are specific to the client’s needs and would also be solution-centric from the user’s end. Have a look at our work profile to understand our process and credibility in detail.
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